Imagine a world where kids' best qualities like curiosity, kindness, and bravery are limitless.  At Jif®, we believe if we nourish kids' potential, anything is possible. So together, with mom's help, we're celebrating great kids across the country. Because Where There's Jif®, There's Love™.

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MEET OUR IMAGINE IF, WITH JIF® WINNER

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Elena G.

Unicorn Kids

Elena’s mission is to use her food allergy to make a difference in the world, so she combined her love of fashion and desire to educate others by creating a line of t-shirts that promote food allergy safety and awareness. She understands how to navigate life with food allergies and wants to help other kids do the same.

At Jif, we know that food allergies are a prevalent topic for parents as they send their kids off to school or over to a friend's house, and we want to open a dialogue to better educate and nourish families – all families – especially those with kids who have food allergies. To learn more, visit our FAQ page.


Nourish Kids' Potential

As a proud partner of Boys & Girls Clubs of America, Jif® is awarding a total of $65,000 to six different Boys and Girls Clubs across the country who are committed to fueling the potential of the next generation. Congratulations to Central Virginia, Greater Washington, Tarrant County, Twin Cities, Union League Chicago, and the Children’s Aid Boys and Girls Clubs and the amazing children they serve to make the world a better place!

See Stories, Nationwide

Parents everywhere are sharing stories of their kid's best qualities. Read the stories, get inspired, and submit your kid's story!