Jif Peanut Butter and Hip Hop? That’s Ludicrous

To know hip hop, is to appreciate the flow. Always challenging. Always evolving. That’s what keeps the sound fresh. But while the newer flows are melodically innovative and interesting, we’ve heard people say, “it sounds like they’re rapping with a mouthful of peanut butter.” Peanut butter? Mmm...that delicious little comment gave us a thought.

What if we, the world’s best damn peanut butter, could open everyone’s minds (and mouths) to the new flow? It’s an absolutely ludicrous idea. That’s why we went for it. But we knew we couldn’t do it alone. So, we enlisted one of the greatest lyrical rappers of all time. The most ludicrous of them all. Ludacris. And with that, The Lil Jif Project was born.

 

It’s the Return

Who would have thought a spoonful of Jif peanut butter helped create Ludacris’ new flow. Don’t believe us? Well, you may want to watch the music video below. Oh, did we mention that it just so happens to be directed by the Award-winning music director Dave Meyers? Or that Gunna, one of the hottest rappers of today, features on it too? Seriously, stop reading and just watch.  

 

Video Poster/Thumbnail Image

 

YOU’VE SEEN THE FILM,
YOU’VE TASTED THE FLOW,
NOW HEAR THE TRACK.

With a mouthful of Jif Peanut Butter, Ludacris recorded and released his first single in over six years, "Butter.ATL". And to quote Gunna, “that flow crazy.” To ensure the new flow sounds as good as it tastes, this peanut banger was produced by the legendary producer, She'kspere.

 

 

It's the return 
ain’t nobody messing with a rapper named LUDA no matter how hard you try
Top 5 dead Or alive Look in my eyes realize I ain't telling no lies I 
Came in the game With a chip on my shoulder had to brush it off
A couple million dollars' worth of Drip but I’m cut from a different cloth
Tell my competition lay low 
I’m in the booth and over my head you can see a halo why am I the best cause I say so 
Every record every plaque every win Cause this my everyday flow 
Put a crown on the man with the mic in his hand from Atlanta because There’ll never be
another
Ludacris Spreading my gift like Jif and I’m 
stuck in ya grill like peanut Butter 
I’m ON 
Ice giving me the chills 
Drank I never let it spill 
Mouth wide how It feel
Let me see ya show your grill
Let me see ya show your grill
Let me see ya show your grill
Hit the block wit new wheels 
But Let me see ya show your grill
LUDA‘s R Rated reincarnated back with the crew, and we all faded sipping somethin while
we Money chasin medicating celebrating cause we all we made it out the hood leather
Wood ridin in something foreign Lift the door and then pop the hood speakers bumpin
Watch me pop the trunk
Life is short a hustla gotta stunt Life is short a hustler got a ball If it ain’t about money don’t
take the call
But I’ll walk in a store put a bag on the floor and tell the manager that I want it all
Snatch everything that I came for 
Cold water dumped on my neck 
Now I’m Frozen down to my ankles
And I’m ON! 
Ice giving me the chills 
Drank I never let it spill 
Mouth wide how It feel
Let me see ya show your grill
Let me see ya show your grill
Let me see ya show your grill
Hit the block wit new wheels 
But Let me see ya show your grill

 

 

 

 

 

Ludacris’ new flow is off the chain. Literally.

Yes, it’s real. This Jif Medallion is a design collaboration between Ludacris and jeweler to the stars, Icebox. Not one, but two limited-edition diamond and ruby Jif jars were created, one for Ludacris and one for a special use (which we will be announcing at a later date). To quote "Butter.ATL": “Ice giving me the chills”.

 

 

 

 

#JifRapChallenge

You’re one spoonful-of-Jif away from duetting with Ludacris himself. Head to TikTok and try the challenge that’s taking the world by storm. It’s as simple as this: Watch Ludacris rap a verse from his new track "Butter.ATL". Take a delicious spoonful of Jif Peanut Butter. Rap a verse with your new-found flow. That’s it. You can rap his lyrics, freestyle your own, or get creative!
But just make sure you do it with a delicious mouthful of Jif.

 



The Lil Jif Project FAQs

Ludacris is a die-hard peanut butter fan. But not just any peanut butter, the best peanut butter in the world, Jif. He’s had it every day, of every year, on every rider. So, when it came for inspiration on a new flow, he didn’t have to look far - One spoonful of Jif peanut butter gave him the flow that sounds right at home with the rappers of today. And with that, "Butter.ATL" was created, his first single released since 2015, proving that Jif and Ludacris are a peanut buttery marriage made in hip hop heaven.

The #JifRapChallenge is a fun and simple TikTok challenge: Watch Ludacris rap a verse from his new track "Butter.ATL". Take a delicious spoonful of Jif peanut butter. Rap a verse with your new-found flow. That’s it. You can rap his lyrics, freestyle your own, rap battle your friends, or get creative! If you’re looking for a substitute for Jif peanut butter, why not try our partner in rhyme, Smucker’s®. They know how to jam (and jelly).

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