Imagine a world where kid's best qualities like creativity, kindness, and bravery are limitless.  At Jif, we believe if we feed kids' potential, anything is possible. So together, with moms help, we're celebrating great kids across the country. Because Where There's Jif, There's Love™.

See Stories, Nationwide

Parents everywhere are sharing stories of their kid's best qualities. Read the stories, get inspired, and submit your kid's story!

Meet our Imagine If, with JIF® winner!

Charlotte Gould, Stitches by Charlotte: After discovering a talent for sewing, Charlotte created a line of surgery companion dolls for kids with medical procedures scars to help make other children as confident as she is. Jif is proud to feed her Kindness by supporting her entrepreneurial dreams.

See her big idea