Imagine a world where kids' best qualities like curiosity, kindness, and bravery are limitless.  At Jif®, we believe if we nourish kids' potential, anything is possible. So together, with mom's help, we're celebrating great kids across the country. Because Where There's Jif®, There's Love™.

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MEET OUR IMAGINE IF, WITH JIF® WINNER

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Elena G.

Unicorn Kids

Elena’s mission is to use her food allergy to make a difference in the world, so she combined her love of fashion and desire to educate others by creating a line of t-shirts that promote food allergy safety and awareness. She understands how to navigate life with food allergies and wants to help other kids do the same.

See Stories, Nationwide

Parents everywhere are sharing stories of their kid's best qualities. Read the stories, get inspired, and submit your kid's story!


Nourish Kids' Potential

As a proud partner of Boys & Girls Clubs of America, Jif® is calling for Clubs across the country to share their plans for making the world a better place. The best ideas from the BGCA will receive funding from Jif® to help nourish their potential.