That's Why I Choose Jif® Essay Contest

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Our That's Why I Choose Jif® Essay Contest Winner!

Jif peanut butter, the number one choice of choosy moms, is pleased to announce that Candice H. from Rogersville, MO is this year’s That’s Why I Choose Jif® Essay Contest Grand Prize Winner! Candice is a busy mother who enjoys sharing peanut butter cookies with her 5-year-old daughter through the highs and lows of everyday life. She will serve as an honorary judge at the Tenth Annual Jif® Most Creative Peanut Butter Sandwich Contest™ final event in New York City.

Winning Essay

Not too long ago, I found written on a faded and soft yellow index card in the handwriting of my grandmother at the top of a cookie recipe: "Have ready for life's bumps." I remembered the many rocky times she had peanut butter cookies ready for me.

Suddenly, I realized through so many of the valleys in my life, there were peanut butter cookies. I realized that though I no longer have my grandmother, I can remember her with every peanut butter cookie.

I started then bringing to life her peanut butter cookie tradition. A woman whose words were full of wisdom had written to the side of the recipe in large cap letters: JIF ONLY. IT REALLY DOES MATTER. ONLY THE BEST FOR HEALING BROKEN HEARTS AND SCRAPED KNEES.

I make the choice of keeping alive the memory of my grandmother and to being the keeper of tradition in my family. Thank you Jif for such beautiful memories and providing a way to stay connected to my grandmother, your biggest fan.

Check in March to see who Candice and the rest of the judges select as this year’s most creative peanut butter sandwich!

Print Winning Essay

Official Rules

Press Release

Grand Prize:

Candice H. won a 4-day, 3-night trip to New York City and a seat at the judging table at the 10th Annual Jif Most Creative Peanut Butter Sandwich Contest™!

Watch Last Year's Event In New York City! »