TO ENTER: Parent or legal guardian must visit the Jif® Peanut Butter Web site (www.jif.com), print and complete the online entry form and submit it via postal mail, along with a photo of the sandwich according to the directions listed on the entry form; OR send in the name of the sandwich, a list of all ingredients, a description of how it is prepared and a photo of the sandwich along with child’s first and last name, address, phone number, child’s age, name of parent or legal guardian, and signature of parent or legal guardian, indicating that he/she has read, fully understands, and agrees to these Official Rules to: Jif Most Creative Peanut Butter Sandwich Contest™, c/o Cohn & Wolfe, P.O. Box 4162, Grand Central Station, New York, NY 10163. The Contest entry period begins August 4, 2008 and ends on November 14, 2008. All entries must be postmarked by November 14, 2008 and received by November 21, 2008. The J. M. Smucker Company ("Sponsor") is not responsible for late, lost or misdirected entries. Limit: One entry per person. The sandwich recipe submitted and photo must be original, created exclusively by the entrant, cannot be previously entered into a contest or published, must not be awaiting publication nor may it be submitted for publication consideration during or after the period of this Contest, and must not violate or infringe the rights of any third party, including but not limited to rights of copyright, trademark, publicity or privacy. All recipes must contain, and clearly state in the ingredients, at least two tablespoons Jif peanut butter. Recipes that do not list two tablespoons Jif peanut butter as an ingredient will be disqualified. Sandwich recipes must list all ingredients in exact common U.S. household measurements, and provide step-by-step preparation instructions. All ingredients must be available in most grocery stores. Multiple entries will invalidate the entrant. Any person who attempts to participate with multiple street addresses or under multiple identities to enter multiple times will be disqualified. All entries, including the recipe and photo submitted, become the property of the Sponsor and none will be returned. Food creation, in its entirety, must be an edible product. Once an entry is submitted it cannot be changed, altered or modified. By participating, entrants agree to be bound by these Official Rules and Sponsor’s decisions on all matters relating to this Contest will be final and binding.

Judging: Initial judging will be done by an independent panel of judges for appropriate use of Jif peanut butter and will consider the following criteria: creativity, taste, nutritional balance, appearance and ease of preparation. The top recipes will then be prepared and judged by a qualified panel of judges and assigned points based on the following criteria and point system: creativity (1 to 30 points); taste (1 to 25 points); nutritional balance (1 to 25 points); appearance (1 to 10 points); and ease of preparation (1 to 10 points). The top ten entrants with the highest total points will be the Online Finalists (subject to eligibility verification). In the event of a tie, the tied entry with the highest score in the creativity category will advance. If a tie continues, the tied entries will be re-judged by a new judge using the original criteria.

Online Finalists: The ten potential Online Finalists will be chosen on or about December 19, 2008 and notified via telephone or mail. Online Finalists are subject to eligibility verification and cannot discuss their Online Finalist status with the public until notified by Sponsor or the public announcement is made. Online Finalists will be announced to the public on or about January 12, 2009 to participate in the online voting portion of this Contest on the Jif Web site (www.jif.com). Online voting is open to the public and will take place from on or about January 12, 2009 until February 13, 2009. Limit one vote per person and per e-mail address per day (12:00 AM ET to the following 11:59 PM ET). Voters must be at least 13 years old. Use of automated, programmed or robotic means of voting or use of any other artifice by a Web site visitor to submit votes in excess of the foregoing limitation on voting or otherwise to manipulate the voting totals is strictly prohibited and any votes submitted thereby will be discounted; such conduct will also be deemed by Sponsor to constitute tampering with the Contest (as discussed below). Each Online Finalist will be asked submit a video demonstration of his or her entry in VHS or any format on DVD. The video should include a full demonstration of how Online Finalist’s sandwich is prepared and a statement regarding how/why he/she invented the sandwich. The video should be not more than five minutes in length and should include both the Online Finalist and a parent or legal guardian. Videos must not contain any identifiable person other than Online Finalist and a parent or legal guardian and videos must not include any intellectual property of third parties, including copyrighted material (including but not limited to music) or trademarks. Submission of the video (a) constitutes and signifies agreement that the Sponsor and/or the Sponsor’s assignees may use the video for promotional purposes in commerce and in all media worldwide now known or hereinafter developed without time limitation and without further compensation, except where prohibited, (b) grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify the video in any way, in commerce and in any and all media worldwide now known or hereinafter developed, without time limitation and without further consideration, and (c) further constitutes consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the video, including, without limitation, all intellectual property rights. Each Online Finalist’s entry will be re-created by a food stylist and photographed by a professional photographer using the same lighting and background. Food stylist and photographer used are at the sole discretion of the Sponsor. Each re-created food creation photo and description will then be placed online at www.jif.com to be judged by the public. Each Online Finalist’s first name and state of residence will also be displayed online with his/her entry. In participating in the Contest, entrant (and his/her parent/legal guardian) acknowledges and agrees that if his/her entry is selected as an Online Finalist: (a) while food stylist and professional photographer will seek to accurately re-create the food creation and Sponsor will seek to accurately display on the Web site the photograph and description of the food creation, the food creation as re-created and displayed (as well as the description of the food creation) may differ from the food creation as originally described and photographed by entrant (and his/her parent/legal guardian) due to technological limitations/malfunctions/errors/defects/modifications, and Sponsor and its agencies will have no liability related thereto; and (b) Sponsor may display the photographs (and accompanying descriptions) of the Online Finalists’ food creations in any order, pattern or format, at its sole discretion. Online Finalists will be judged by the general population based on the criteria above, with points being awarded to each Online Finalist as follows: 50 points for first place, 45 points for second place, 40 points for third place and so on. The top five entrants with the highest total scores from the first two rounds combined (150 total points possible consisting of up to 100 points from the initial round of judging and 50 points from the online judging) will advance to the final round as Event Finalists. In the event of a tie, the tied entry with the highest score in the creativity category from the first round of judging will advance. If a tie continues, the tied recipe with the highest judges’ score in taste will be declared the winner. Online Voting scores will not enter into tie breaking.

Final Round Event Finalists: Five potential Event Finalists (subject to eligibility verification) will be chosen on or about February 17, 2009 to participate in the final judging event. Event Finalists will be notified by telephone or mail. Event Finalists are subject to eligibility verification and cannot discuss their Event Finalists status with the public until notified by Sponsor or the public announcement is made. Event Finalists will be announced to the public on or about February 23, 2009 and will be required to attend the final judging event in New York City on or about March 17-21, 2009 at a location to be selected by Sponsor to demonstrate how their sandwiches are prepared (dates subject to adjustment). If an Event Finalist is unable to participate in the final judging event the Event Finalist status will be forfeited and an alternate will be selected, if circumstances permit. The Sponsor will provide round-trip coach airfare from major airport nearest to Event Finalists’ U.S. residence and hotel accommodations for each Event Finalist and his or her parent or guardian. The Sponsor will also provide standard transportation to/from hotel to airport and to/from hotel to judging event. If the Event Finalist lives within 100 miles of New York, New York, alternate transportation will be provided by the Sponsor. All other expenses are responsibility of Event Finalist and his or her parent or guardian.

Winners: One Grand Prize and four runner-up winners will be chosen and announced in person at the final judging event on or about March 20, 2009 and announced to the public on or about March 20, 2009. A qualified panel of judges, possibly including the media, parenting, food and nutrition experts will judge recipes based on the following criteria and point system: creativity (1 to 30 points); taste (1 to 25 points); nutritional balance (1 to 25 points); appearance (1 to 10 points); and ease of preparation (1 to 10 points) No points from any previous judging round will be carried over to the final round event. All category points in this round only will be added to determine the Grand Prize Winner. In the event of a tie, the tied entry with the highest score in the creativity category will determined the winner. If a tie continues, the tied recipe with the highest score in taste will be declared the winner. The four remaining Event Finalists will be the four runner-up winners. The runner-up winners will be those earning one of the four highest total scores subsequent to that of the Grand Prize Winner’s total score.

Eligibility: This Contest is open only to legal residents of the 50 United States and D.C. between 6 and 12 years of age, by November 14, 2008, except children of employees of the Sponsor, its affiliated companies, subsidiaries, Web site developers and administrators, and advertising and promotion agencies, and their respective officers and directors, and their respective immediate families (spouse, parents, siblings, children) and members of their households (whether or not related). Entrants whose parents/legal guardians are food professionals, such as a chef, food writer or food economist who creates recipes for pay, or entrants who have been Online Finalists in the Sixth Annual Jif Most Creative Peanut Butter Sandwich Contest are NOT eligible. The Contest is void outside the 50 United States and D.C. and where prohibited.

Prizes: One Grand Prize: One $25,000 scholarship fund and one Jif gift basket (ARV: $25,050). Four runner-up prizes: $2,500 scholarship fund and one Jif gift basket (ARV: $2,550) each. Remaining five Online Finalist prizes: One Jif gift basket each (ARV: $50). Total ARV of all prizes: $35,500.

Terms and Conditions: All expenses not specified herein, including but not limited to groceries, taxes and gratuities are the sole responsibility of the participants, Online Finalists, Event Finalists and Winner. Sponsor’s decisions will be final on all matters relating to this Contest. Each potential Online Finalist’s parent or legal guardian will be required to execute an Affidavit of Eligibility, a Liability Release and (where legal) a Publicity Release for both the potential Online Finalist and a parent/legal guardian. If potential Online Finalist’s parent or legal guardian fails to return such documents within ten days, or the potential Online Finalists is found to be ineligible, or if he/she does not comply with these Official Rules, then the potential Online Finalist will be disqualified and an alternate Online Finalist will be selected, if circumstances permit. Final Round Event Finalists and their parents or legal guardians will also have to make themselves available for media interviews and public relations activities if appropriate. If prizes or prize notifications are returned as undeliverable, this will result in disqualification and an alternate winner will be selected. Prizes are non-transferable. No cash redemptions or substitutions permitted, except by Sponsor who may substitute a prize of equal or greater value if the featured prize or any portion thereof becomes unavailable. All federal, state and local laws and regulations apply. Except where prohibited by law, each entry from an Online Finalist, Event Finalist, and winner (collectively "Finalists and Winner") and acceptance of a prize constitutes permission for the Sponsor to use the name, photograph, likeness, statements, recipe (in whole, in part or altered in any way), biographical information, voice, video, and city and state address of Finalists and Winner (collectively "Publicity Materials") on a worldwide basis, and in all forms of media, in perpetuity, without further compensation. Finalists and Winner agree that their statements may be used in whole or in part and may be paraphrased, amplified, shortened, and/or put into conversational form to meet the requirements of copy, layout and/or script, provided their general sense is not changed, and hereby waive any right to inspect and approve finished Publicity Materials, and Finalists and Winner will not hold Sponsor responsible for any liability resulting from the use of the Publicity Materials. All Publicity Materials developed or used hereunder will be and remain Sponsor’s property, and Finalists and Winner specifically understand and agree that any copyrightable Publicity Materials will be works "made for hire" and Finalists and Winner will retain no ownership rights whatsoever in or to said works. If said Publicity Materials are not considered works, "made for hire," Finalists and Winner hereby assign all said works to Sponsor. All participants, Finalists and Winner also agree to release, discharge, indemnify and hold harmless Sponsor, its affiliates and subsidiaries, and each of their respective officers, directors, employees, representatives and agents from and against any claims, damages or liability due to any injuries, damages, or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any Contest-related activity or participation in this Contest. The Sponsor may prohibit any entrant from participating in the Contest at its sole discretion, if an entrant or his/her parent/legal guardian shows a disregard for these Official Rules or acts: (a) in a manner Sponsor determines to be unfair or inequitable, including but not limited to tampering with the Contest or the Contest Web site; (b) with an intent to annoy, threaten or harass any other entrant or the Sponsor; or (c) in any other disruptive or illegal manner. Sponsor reserves the right in its sole discretion to cancel, terminate or suspend this Contest should electronic viruses, other malicious software attacks, unauthorized human intervention, systems malfunctions, failures, difficulties or other causes beyond the control of the Sponsor and its agencies corrupt or affect the administration, security, fairness or proper play or conduct of the Contest. In such event, Sponsor will conduct the Contest in accordance with these Official Rules in a manner deemed fair, proper and equitable by Sponsor, in its sole discretion. By entering, entrants agree and consent: (a) that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, will be governed by, and construed in accordance with, the laws of State of Ohio, without giving effect to any choice of law or conflict of law rules, and (b) to the jurisdiction and venue of the federal, state and local courts located in Cleveland, Ohio with respect to any such claim or issue.

LIMITATIONS OF LIABILITY: In the event of a dispute regarding the identity of an entrant, such Entry will be deemed to be made by the authorized account holder of the e mail address submitted at the time of entry. "Authorized account holder" is deemed as the natural person who is assigned to an e mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e mail addresses for the domain associated with the submitted e mail address. Neither Sponsor nor its agencies are responsible for lost, late, stolen, illegible, misdirected, or non-delivered mail or Entries; or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website or other connections availability, accessibility or traffic congestion, or miscommunications, or failed computer, network, telephone, satellite, or cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of Entry or other information or the failure to capture, or loss of, any such information. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by Website users, or by any equipment or programming associated with or utilized in the Contest and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of the Contest or Website, may be acting in violation of the terms of the Website or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Any attempt to deliberately damage any web site or undermine the legitimate operation of the Contest is unlawful and subject to legal action by Sponsor or its agents.

IN NO EVENT WILL SPONSOR, ITS AFFILIATES, SUBSIDIARIES OR RELATED COMPANIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF ENTRANTS ACCESS TO OR USE OF THE WEBSITE OR DOWNLOADING FROM AND OR PRINTING MATERIAL DOWNLOADED FROM SAID WEBSITE OR PARTICIPATING IN THIS CONTEST. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEBSITE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURSIDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

Winner’s List: For a list of winners, please send a self addressed envelope with proper postage affixed between March 20, 2009 and June 15, 2009 to: Jif Most Creative Peanut Butter Sandwich Contest, C/O Cohn & Wolfe, P.O. Box 4162, Grand Central Station, New York, NY 10163.

Sponsor: The J.M. Smucker Company, One Strawberry Lane, Orrville, OH 44667 ©/™/® The J.M. Smucker Company.