In 1958, original Jif® Creamy Peanut Butter was introduced, and quickly became a favorite. Moms recognized Jif peanut butter's superior fresh-roasted peanut taste and made Jif peanut butter a delicious addition to recipes for every meal.
Jif has introduced several new varieties over the years. In 1974, Jif Extra Crunchy peanut butter made its debut and proved to be a success with adults and children alike. In 1991, we introduced Simply Jif peanut butter, our product with low-sodium and less sugar than regular peanut butter. Shortly after, we responded to the demand for a reduced fat product with delicious fresh-roasted peanut taste with the launch of Jif Reduced Fat peanut butter spread. In 2004, the sweet combination of peanut butter and honey made its way into the Jif portfolio as Jif with Honey was debuted. Jif Natural peanut butter spread was launched in 2009. It is made from five simple ingredients and is now offered in both creamy and crunchy varieties. Soon after, Jif Omega-3 peanut butter was launched with the same great taste as regular Jif peanut butter. Jif Omega-3 peanut butter is an excellent source of Omega-3 DHA & EPA combined per serving. Most recently, Jif has made it easy to take the peanuttiest peanut butter with you anywhere with Jif To Go™, the perfect portable snack.
For nearly 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.jmsmucker.com.
The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC. Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.
©/TM/® The J.M. Smucker Company