In 1958, original Jif® Creamy Peanut Butter was introduced, and quickly became a favorite. Moms recognized Jif peanut butter's superior fresh-roasted peanut taste and made Jif peanut butter a delicious addition to recipes for every meal.
Jif has introduced several new varieties over the years. In 1974, Jif Extra Crunchy peanut butter made its debut and proved to be a success with adults and children alike. In 1991, we introduced Simply Jif peanut butter, our product with low-sodium and less sugar than regular peanut butter. Shortly after, we responded to the demand for a reduced fat product with delicious fresh-roasted peanut taste with the launch of Jif Reduced Fat peanut butter spread. In 2004, the sweet combination of peanut butter and honey made its way into the Jif portfolio as Jif with Honey was debuted. Jif Natural peanut butter spread was launched in 2009. It is made from five simple ingredients and is now offered in both creamy and crunchy varieties. Soon after, Jif Omega-3 peanut butter was launched with the same great taste as regular Jif peanut butter. Jif Omega-3 peanut butter is an excellent source of Omega-3 DHA & EPA combined per serving. Most recently, Jif has made it easy to take the peanuttiest peanut butter with you anywhere with Jif To Go™, the perfect portable snack.
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.
The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license: Pillsbury®, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation® is a trademark of Société des Produits Nestlé S.A.; Dunkin’ Donuts® is a registered trademark of DD IP Holder, LLC; and Douwe Egberts® and Pickwick® are registered trademarks of Sara Lee/DE B.V. Borden® and Elsie are also trademarks used under license. Dunkin’ Donuts brand is licensed to the Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, dollar stores and drug stores. Information in this document does not pertain to Dunkin’ Donuts coffee or other products for sale in Dunkin’ Donuts restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.
©/TM/® The J.M. Smucker Company