ORRVILLE, OH, December 2004 — People everywhere now have the opportunity to help select the most creative peanut butter sandwich in the nation as part of the Jif®'s Most Creative Peanut Butter Sandwich Contest for Kids™. Voters are encouraged to visit www.jif.com from January 3 – January 28 to help determine which sandwich entrants will compete in the finals in New York City this March.
Each finalist won the opportunity to participate in the online vote by competing with hundreds of creative sandwich makers from around the country. While many entries were variations of the traditional peanut butter and jelly sandwich, the seemingly endless imaginative recipes included everything from honey, papaya and marshmallow to cucumbers, dried cranberries and pineapple. Finalists will compete for the grand prize of a $5,000 savings bond, Jif gift basket and national creative peanut butter sandwich making title.
The Third Annual Jif®'s Most Creative Peanut Butter Sandwich Contest for Kids™ recognizes the dedication of parents to encourage creativity in the home. The Jif contest provides kids with a variety of ways to express their ingenuity by creating their ultimate peanut butter sandwich, entering a photo or illustration and preparing a description of how their sandwich is made all while having fun with their parents. It also showcases the role of Jif peanut butter in creating delicious and inventive peanut butter sandwiches that appeal to all generations.
The finalists and their recipes are:
“We were thrilled to receive so many creative sandwich recipes from kids as far away as Alaska and Hawaii and the wide variety of fun ingredients they used,” said Maribeth Badertscher, communications manager, The J.M. Smucker Company. “We look forward to finding out which creative sandwiches win America's heart in the public online vote.”
The recipes included at least 2 tablespoons of Jif peanut butter and were judged on creativity, taste, nutritional balance, ease of preparation and appearance. For more information about other Jif peanut butter tips, recipes, contests and promotions, log on to www.jif.com.
About the Online Vote
The makers of Jif have once again provided children with an opportunity to open the floodgates to their imagination. Ten finalists have been selected in the Third Annual Jif®'s Most Creative Peanut Butter Sandwich Contest™. Nationwide, the public can participate in the contest and vote online for their favorite sandwich by logging on to www.jif.com for a list of the 10 finalists and photos of their winning sandwiches. Online voting is open to the public and will take place from January 3 – January 28. Five event finalists will be announced on or about February 7 to participate in the final judging event in New York City in March.
How to Vote
Log on to the Jif web site (www.jif.com) to view the 10 finalist sandwich recipes and photos and Official Rules. All online sandwich recipes will be judged on the same contest criteria: creativity, taste, nutritional balance, ease of preparation and appearance. Limit one (1) vote per person/e-mail address during the entire online voting period.
About The J.M. Smucker Company
The J.M. Smucker Company (www.smuckers.com) was founded in 1897 when the Company's namesake and founder sold his first product — apple butter — from the back of a horse-drawn wagon. Today, over a century later, the Company is the market leader in fruit spreads, peanut butter, shortening and oils, ice cream toppings, and health and natural foods beverages in North America under such icon brands as Smucker's®, Jif® and Crisco®. In June 2004, the Company expanded its family of products to include such brands as Pillsbury® baking mixes and ready-to-spread frostings; Hungry Jack® pancake mixes, syrups and potato side dishes, and Martha White® baking mixes and ingredients in the US, along with Robin Hood® flour and baking mixes, and Bick's® pickles and condiments in Canada. For over 107 years, The J.M. Smucker Company has been headquartered in Orrville, Ohio, and has been family run for four generations. The J. M. Smucker Company was recognized as the top company in FORTUNE Magazine's 2003 annual survey of The 100 Best Companies to Work For and has ranked consistently in the top 25 companies each year since FORTUNE began the list in 1998. The J.M. Smucker Company has over 4,500 employees worldwide and distributes products in more than 45 countries.
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