PRESS RELEASES

A FLAIR FOR CREATIVITY IN THE KITCHEN COULD LAND ONE KID CHEF A $25,000 COLLEGE FUND

08/26/2013

PRESS RELEASES

A FLAIR FOR CREATIVITY IN THE KITCHEN COULD LAND ONE KID CHEF A $25,000 COLLEGE FUND

08/26/2013

ORRVILLE, Ohio (August 26, 2013) – One creative kid’s unique sandwich recipe could help put them on the road to college. Now through November 8, 2013, the makers of Jif® Peanut Butter invite families to ignite their culinary creativity in the kitchen and create an original sandwich recipe for the 12th Annual Jif Most Creative Sandwich Contest. Parents of children between ages 6 and 12 are able to submit their child’s original recipe for a chance to win a $25,000 college fund and a trip to New York City.

With so many new products joining the Jif family this year, there are now even more ways for kids to get creative and incorporate new flavors and varieties into their sandwiches. From giving the classic peanut butter sandwich a makeover using Jif Peanut Butter to whipping up a unique sandwich recipe featuring NEW Jif Hazelnut Spreads, Jif Whipped Peanut Butter Spreads, Jif Almond Butter or Jif Cashew Butter—the possibilities are endless!

“Throughout the history of the contest, we have received so many delicious and creative recipes from young chefs and their parents,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “This year, we’re excited to feature an even bigger portfolio of Jif products in the contest, providing an endless number of possibilities for truly unique, culinary creations.”

Last year, 10-year-old Jacob C. from Morganton, NC took home the grand prize for his creative recipe, the Magnificent Mole Chicken Torta. Jacob’s unique use of Jif Chocolate Flavored Hazelnut Spread in a savory mole sauce earned him a $25,000 college fund.

About the Contest

  • From August 20, 2013 at 12:00 Noon ET through November 8, 2013 at 11:59 a.m. ET, parents can submit their child’s innovative recipe online at Jif.com by completing the contest entry form.
  • Sandwiches will be judged on the following criteria: creativity, taste, visual appeal and ease of preparation.
  • Each original sandwich recipe submitted must contain at least two tablespoons of Jif Peanut Butter, Jif Hazelnut Spread, Jif Whips Spreads, Jif Almond Butter or Jif Cashew Butter.
  • Entries must be submitted online by 11:59 a.m. ET on November 8, 2013.
  • Ten online finalists will be chosen in November, 2013 and will participate in a nationwide online vote beginning January, 2014. Five finalists will then attend an event in New York City, where the contest grand prize winner will be announced.

For complete details, Official Rules and to complete the entry form for the contest, visit Jif.com. The Jif Most Creative Sandwich Contest is open to legal residents of the 50 United States and D.C. between six and 12 years of age by November 8, 2013. Void where prohibited.

Find Jif on Facebook, Twitter and Jif.com for more information, tips, recipes, contests and promotions.

FOR MEDIA INQUIRES CONTACT: Katy Rambo, katy.rambo@cohnwolfe.com, 212-798-9759

About The J.M. Smucker Company
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license: Pillsbury®, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation® is a trademark of Société des Produits Nestlé S.A.; Dunkin’ Donuts® is a registered trademark of DD IP Holder, LLC; and Douwe Egberts® and Pickwick® are registered trademarks of Sara Lee/DE B.V. Borden® and Elsie are also trademarks used under license.

Dunkin’ Donuts brand is licensed to the Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, dollar stores and drug stores. Information in this document does not pertain to Dunkin’ Donuts coffee or other products for sale in Dunkin’ Donuts restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.

The J. M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; and Dunkin' Donuts® is a registered trademark of DD IP Holder, LLC.

Dunkin' Donuts® brand is licensed to The J. M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.

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