PRESS RELEASES

FIVE ASPIRING KID CHEFS COMPETE FOR COLLEGE FUND IN THE TENTH ANNUAL JIF® MOST CREATIVE PEANUT BUTTER SANDWICH CONTEST™

03/01/2012

ORRVILLE, Ohio (March 1, 2012) - Today the maker of Jif® Peanut Butter announced the five finalists in the tenth annual Jif Most Creative Peanut Butter Sandwich Contest™. Peanut butter lovers voted and five creative kids will now showcase their inventive and delicious peanut butter sandwiches before a panel of judges in New York City on March 22, 2012. The Grand Prize Winner will receive a $25,000 college fund and, to help celebrate the 10th Anniversary of the contest, an additional $10,000 for educational products. The four runners-up will each receive a $2,500 college fund.

Jif asked America to vote on the top ten peanutty creations to help select the five finalists and they are:

Jif Most Creative Peanut Butter Sandwich Contest Finalists

  • Logan G., 9, Memphis, TN - Chomp Burger
  • Sullivan J., 6, Mankato, MN - Blue Monkey Breakfast Pita
  • Mallory R., 8, Hilton Head Island, SC - P-Nutty BBQ Chicken Quesadilla
  • Mike S., 11, Jericho, NY - Eggy-Nutty Sandwich
  • Devlyn W., 8, Houston, TX - PB All 'Dressed' Up

For complete recipes, visit www.jif.com.

"For the past ten years the Jif brand has been proud to inspire creative kids from across the country to put their imagination to the test in the Jif Most Creative Peanut Butter Sandwich Contest," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "As a company, we are delighted to see continued excitement around a contest that not only fosters creativity, but also encourages parents and children to spend quality time together. We look forward to meeting the five young finalists in New York City!"

About the Tenth Annual Jif Most Creative Peanut Butter Sandwich Contest
From August 1, 2011 to October 12, 2011, teams of creative kids and their parents from across the country submitted original peanut butter sandwich recipes for a chance to win money toward college. Qualified recipes underwent an initial round of judging to determine 10 semi-finalists, who participated in an online vote. The top five finalists were selected based on a combination of online votes and the scores from the preliminary judging round. Each finalist will demonstrate how to prepare his/her peanutty creations for a panel of judges at the finale event in New York City on March 22, 2012.

That's Why I Choose Jif Essay Contest
The makers of Jif Peanut Butter also announce that Candice H. from Rogersville, MO has been named the Grand Prize Winner in the That's Why I Choose Jif Essay Contest. Candice receives a trip for two to New York City and will serve as judge at the finale event for the Jif Most Creative Peanut Butter Sandwich Contest. Visit www.jif.com to learn more.

About The J.M. Smucker Company
For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon™, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Société des Produits Nestlé S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

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