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Jif® CALLS FOR ENTRIES IN NINTH ANNUAL JIF MOST CREATIVE PEANUT BUTTER SANDWICH CONTEST™

07/29/2010

ORRVILLE, Ohio (July 29, 2010) –Jif is now accepting entries in the Ninth Annual Jif Most Creative Peanut Butter Sandwich Contest. Parents can help their kids age six to 12 submit their creative sandwich recipes showcasing the fresh-roasted peanut taste of Jif for the chance to win a $25,000 scholarship. Four runners-up will each receive a $2,500 scholarship. Choosy moms are also invited to enter the Jif Moms Voice Their Choice Contest for a chance to join the judging panel at the final event in New York City, where five young chef finalists will compete for the grand prize.

Ninth Annual Jif Most Creative Peanut Butter Sandwich Contest
Now through October 22, kids can put their sandwich making skills to the test, and parents can submit their children’s creative recipes by completing a downloadable entry form available at www.jif.com and www.jifenespanol.com. Sandwiches will be judged on creativity, taste, appearance, nutritional balance and ease of preparation. Qualified entrants who submit their entry in the first six weeks of the call for entries will receive a Jif To Go Back To School pack while supplies last and provided the entry is postmarked by September 10, 2010 and received by September 17, 2010.

"Jif is thrilled to once again to host a contest that encourages creativity in the kitchen and brings together parents and kids," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "Over the last eight years, we have seen a creative use of ingredients that complement the peanutty taste of Jif in everything from lettuce wraps to quesadillas. We’ve seen year over year, that when creativity and two tablespoons of peanut butter are combined the possibilities are endless."

Last year's winner, Rachel G. of Clovis, CA, thought outside of the bread box with her winning sandwich, "PB and Fruity Says 'Let Us Wrap.'" Using lettuce instead of traditional bread, Rachel combined chicken, grapes, honey and Jif Creamy Peanut Butter for a unique dish that wowed the panel of judges.

This year, contest entries will be accepted in both English and Spanish at www.jif.com and www.jifenespanol.com. Ten semifinalists will be selected in January 2011 and posted on both web sites to take part in a nationwide online vote. Anyone age 13 and older can vote to help select the five finalists who will go on to compete in New York City in March 2011.

Jif Moms Voice Their Choice Contest
Choosy moms—and those who observe choosy moms in action—can also compete for a seat at the judging table for the final event of the Jif Most Creative Peanut Butter Sandwich Contest. Now through October 22, 2010, moms (or those inspired by one) can submit an essay of 250 words or less in the Fifth Annual Jif Moms Voice Their Choice Contest, describing how they, or a mom they know, make the best choices for their families.

"Being a judge for the Jif Most Creative Peanut Butter Sandwich Contest last year was a fun and rewarding experience. The finalists were delightful, and their recipes were so creative and delicious," said Lisa Roberts of Lexington, Kentucky, winner of last year's Jif Moms Voice Their Choice Contest. "I encourage moms everywhere to help their kids enter Ninth Annual Contest or submit their own entry in the Moms Voice Their Choice Contest for a chance to pick the next winner!"

Entries for the Jif Most Creative Peanut Butter Sandwich Contest must be postmarked by October 22, 2010 and received no later than October 29, 2010. Entries for the Jif Moms Voice Their Choice Contest must be submitted online by 11:59am on October 22, 2010. Early bird entries for the Jif Most Creative Peanut Butter Sandwich Contest must be postmarked by September 10, 2010 and received no later than September 17, 2010. For more information, Official Rules, entry form and behind-the-scene footage of the Eighth Annual contest, visit www.jif.com and www.jifenespanol.com. The Jif Most Creative Peanut Butter Sandwich Contest

Contest is open to legal residents of the 50 United States and D.C. between six and 12 years of age by October 22, 2010. The Jif Moms Voice Their Choice Contest is open to legal residents of the 50 United States and D.C., 18 and older. Both contests void where prohibited.

About The J.M. Smucker Company
For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Société des Produits Nestlé S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder LLC used under license.

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