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Jif® Challenges Home Cooks To Create Holiday Recipes With a Peanutty Twist

10/21/2010

ORRVILLE, Ohio (October 21, 2010) — The makers of Jif Peanut Butter want to hear how consumers will be giving peanut butter a starring role within their holiday spread this season. Peanut butter in cookie and dessert recipes has been a staple for years, but the fresh peanutty taste of Jif Peanut Butter is also a go-to ingredient for adding extra flavor and rich texture to any dish on your holiday entertaining menu. Jif is asking creative cooks to submit their favorite original recipes using Jif Peanut Butter in the Jif Holiday Spread Recipe Contest at www.Jif.com for the chance to win a $10,000 kitchen makeover.

Starting today, October 21, 2010 through January 17, 2011, creative cooks can submit their original recipe suitable for entertaining at www.Jif.com in one of two categories: savory recipes or sweet recipes. Recipes must include at least two tablespoons of any variety of Jif Peanut Butter and yield at least six servings. One grand prize winner in each category will win $10,000 for a kitchen makeover.

"Jif Peanut Butter is already a favorite part of everyday menus so it’s a natural fit to include it in holiday recipes that create memories and family traditions for years to come," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "We look forward to seeing all of the ways that consumers are making crowd-pleasing holiday creations with Jif Peanut Butter this season."

The Jif Holiday Spread Recipe Contest is open to legal residents of the 50 United States and D.C., over 18 years of age. Contest void where prohibited. For recipe ideas, inspiration, complete details and Official Rules visit www.Jif.com.

About The J.M. Smucker Company

For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Société des Produits Nestlé S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder LLC used under license.

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