ORRVILLE, OH, August 2009 — Adding some creativity to mundane lunch routines could have a huge payoff. Jif ® Peanut Butter, the trusted peanut butter of choosy Moms, is accepting entries for the Eighth Annual Jif Most Creative Peanut Butter Sandwich Contest™. From August 7, 2009 through November 13, 2009, parents can help their kids ages 6 – 12 submit their most creative recipe for a chance to win a $25,000 college scholarship fund. Four runners-up will each receive a $2,500 scholarship fund.
“For the past seven years, Jif has been committed to nurturing creativity in children while engaging families in the kitchen,” said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. “Lifelong skills such as measurement and teamwork can be taught as parents and kids enjoy making memorable mealtime moments together.”
Last year, the contest received the most entries in its history and 10-year-old Jordyn Boyer of Lebanon, Pa., was awarded top prize with her “Po' Boy Peanut Butter Chicken Cheesesteak.” Inspired by regional culinary influences, her sandwich was made with Jif Creamy Peanut Butter, chicken, peppers, onions, mozzarella cheese – and even apples – providing a new twist on her home state's staple cheesesteak. For added flavor, she created a dipping sauce of Jif Peanut Butter, Worcestershire sauce, honey mustard with a drizzle of honey.
The Eighth Annual Jif Most Creative Peanut Butter Sandwich Contest encourages families to spend time together in the kitchen as an activity to foster creativity. A parent can submit their child's original recipe which is scored based on creativity, nutritional balance, taste, appearance and ease of preparation. Ten semifinalists' recipes will be selected in January 2010 and posted on www.Jif.com as part of a nationwide online vote. Peanut butter lovers who are 13 years or older can then vote for the five finalists who will compete in a live judging event in New York City during March 2010.
The Contest is open for entries from August 7, 2009, through November 13, 2009. Entries must be postmarked by November 13, 2009, and be received no later than November 20, 2009. Send complete entries to Jif Most Creative Peanut Butter Sandwich Contest, c/o Cohn & Wolfe, 292 Madison Avenue, Floor 8, New York, NY 10017. For Official Rules and entry form visit www.Jif.com.
When submitting an entry to the Jif Most Creative Peanut Butter Sandwich Contest, read the Official Rules closely and remember these important points:
® Moms Voice Their Choice Contest™
Moms also have the chance to exercise their creativity for a chance to be a judge at the finals event of the 2010 Jif Most Creative Peanut Butter Sandwich Contest . From August 21, 2009, through November 13, 2009, adults can submit an essay, 250 words or less, answering “How do you make the best choices for your family?” The winner will earn a seat at the judging table at the final live judging event in New York City. Adults can enter and see Official Rules for complete details by going to www.Jif.com.
“Last year's winner, Judy Detter, from Pennsylvania helped judge the seventh annual event,” said Badertscher. “In her winning essay, Judy said she wears ‘many hats throughout the day' and described her jobs as the family's cook, financial manager and role model as challenging but rewarding.”
For more information about other Jif tips, recipes, contests and promotions log on to www.Jif.com. While on the Web site, families can watch never-before-seen footage of the Seventh Annual Jif Most Creative Peanut Butter Sandwich Contest.
About The J.M. Smucker Company
For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.
The J.M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license and Carnation is a trademark of Société des Produits Nestlé S.A., used under license.
©/TM/® The J.M. Smucker Company